Francisco joined Ray Dozier in 2012 to co-found Valuexpose Inc. and have been part of the team since then. He is the company’s Chief Technology Officer, in charge of Software and Web Development. He has more than 22 years of experience in IT, sales, marketing and advertising, out of which he spent 18 years in e-marketing and electronic products generation.

He holds a Marketing Professional Degree from San Ignacio de Loyola Institute (Peru), and an Advanced Business Management (MBA equivalent) diploma from ESAN Graduated Business School (Peru), both times graduated with the highest honors. His thesis about “Internet usage for commercial purposes and market research” (1996) was one of the first of its type in South America. He also has 4 other different professional certifications in management, business planning, information technologies and customer service from other prestigious organizations.

Francisco founded and managed the first “E-Business Online Forum” for executives and entrepreneurs in Peru in 1996, and was part of the team of the Peruvian Institute of Electronic Commerce (IPCE) that prepared recommendations on Internet Implementation for the elected President of Peru in 2001.

He was the head of the team that developed the Online Yellow pages website for Telefonica
Group in Peru, as well as the first series of alternative and paper-supplementary electronic products for the same company. He taught and lectured Strategic Marketing and E-Business in important universities and business schools for more than 6 years in Peru. He has also been a writer of marketing and e-commerce articles for newspapers and business publications, as well as a panelist and guest in different Internet Marketing Congresses and Technology related TV shows and segments from 1998 to 2002.

He has been residing in California for the last 13 years, where he has been a partner with Intellimarketing Associates and Fast Return Marketing Inc., both of them advertising, graphic design and websites development firms.

He published in 2011 “Tenga su propio negocio en USA y hágalo exitoso” (Open your own business in the USA and make it successful), a practical book that serves as a manual for Hispanic people to open small businesses and become entrepreneurs.